Archive | February, 2015

The Importance of Searcher Personas

You have no doubt heard of buyer personas or customer personas, but have you heard of searcher personas? I can honestly say this was a new idea for me. After hearing the concept in class, I decided to do some more research.  According to Hubspot, a buyer persona is a “fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers” I have learned this in my previous marketing classes, but I have never thought of applying the buyer persona to SEO.

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