As a student just dipping my toes into the world of SEO for the first time, I started my search for information where any millennial would, Google. Without much background knowledge on SEO, I knew I needed to start reading. I waded through many blogs and different SEO websites, and here are the top 5 SEO blogs you should be reading. Continue Reading →
As I am in the job search and interviewing process, I thought it would be relevant to talk about SEO as it can relate to personal brands. During my research, I found that up to 90% of recruiter’s google a candidate’s name before interviewing or deciding to call him to set up an interview. Continue Reading →
You have no doubt heard of buyer personas or customer personas, but have you heard of searcher personas? I can honestly say this was a new idea for me. After hearing the concept in class, I decided to do some more research. According to Hubspot, a buyer persona is a “fictional, generalized characters that encompass the various needs, goals, and observed behavior patterns among your real and potential customers” I have learned this in my previous marketing classes, but I have never thought of applying the buyer persona to SEO.