How Important is Social Media Really?

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Everyone and their mothers are active on social media.  Did you know that there are 1.15 billion users on Facebook?  And over 500 million Twitter users?  And, over 4 billion views on YouTube every day?[1]  I think you’re getting the picture.  Social Media has changed how we interact and communicate and it’s not going away anytime soon.  It has become an irreversible trend in the younger generation and the older generation is more active than you would think.  Did you know the most common age demographic is ages 25-34 and comprises 29.7% of Facebook users?[2]    So, if for no other reason, you got to start utilizing social media, just because everyone else is.  If you’re not active on social media, I’m sure your competition is.

Also, brands that are active on social media are seen as more authoritative than those who aren’t.  People like branding.  People like companies who are going out of their way to build community.  Building a virtual community helps both customers and the company.  Customers now have a way to interact with the company on a personal level and get a chance to interact with other people who have similar interests.  The company creates a community of “cheerleaders” who are passionate about your brand.  A presence on social media tells your customers that you are willing to relate on a personal level and accept feedback and reviews.

Social media is also free.  People are going to share or “like” your content based on how attractive or engaging it is, not because they are being paid to do so.  So, now it is up to you to put engaging content out there.  Once one person “likes” a photo or article, it will show up on their friends feed and then has the potential of going viral.  The key is making good, quality content that people will want to share.  The beauty of social media is that big and small companies are on the same playing field.  Coco-cola has the same opportunities as the local coffee shop down the street.  It’s the time, creativity, and consistency that you put into building your social media platform that will make the difference.

Also, social media will increase SEO.  Now, more than ever, Google and other search engines are looking for organic content and links.  Social media will provide current customer reviews, social interaction, and new content.  A website active on social media will show Google that your company cares about new content, building community with people, and interacting on multiple platforms.

So, I hope you’ve realized from this post and previous ones that social media is here to stay and we best embrace it.  I encourage you to take some of these tips and start building your social media presence.  Remember, the key is to focus on engaging, creative content rather than selling your product.  If you create relevant content, sales will come.

3 Responses to How Important is Social Media Really?

  1. Bryson Edmonds November 26, 2013 at 5:57 pm #

    Nice post. I think that this does a great job highlighting the importance of getting involved with social media. Like you said its free so why not utilize it. If you don’t you really are losing out on so much value. Hopefully more people realize that they cant really afford to ignore social media.

  2. John Green December 10, 2013 at 9:28 am #

    Good article! I think one of the biggest problems with social media is calculating ROI…how would you go about doing that? Are there ever any times when it’s BAD to use social media for your business?

  3. Kaylee Reed December 23, 2013 at 3:17 pm #

    Great Post! in todays digital world social media is of the utmost importance when it comes to any type of marketing. brands or personal social media boosts the digital marketing effort in so many ways!

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