Instagram is a highly underutilized area of mobile marketing. Here are 3 types to get started to building your very own Instagram presence. Instagram is a highly underutilized area of mobile marketing. Which is a shame as it is easily integrated with Facebook and Twitter and brings visual stimulation. It’s unique from Facebook and Twitter, as Instagram is a mobile-only driven network. You can view Instagram pictures from your desktop, but you cannot publish anything. There are approximately 150 million users on Instagram and that should be reason enough to look into the app and see if it would be a profitable addition to your mobile marketing strategy. A great place to start learning how to use Instagram for business is Instagram’s blog for business. Here are 3 tips to get started building your very own Instagram presence.
#1 Take Interesting and Relevant Pictures
Make your pictures stand out. High quality pictures are essential for success on Instagram. Use cutouts, overlays, text, etc. to highlight your content, but keep it tasteful and visually appealing. Another idea is to balance fun images with professional ones. Customers want to see business images, but also your employees out to lunch laughing with each other. The fun pictures make your company human and more approachable. Don’t be afraid to use a mix of filter types and even no filter images. And remember, use your pictures to tell your brand’s unique story.
#2 Use Hashtags
Hashtags are important on Instagram, but must be used appropriately. It’s important to note that hashtags are different on Instagram than on Twitter. I just learned this myself as I was researching Instagram. On Instagram you should use hashtags to describe what’s in the picture, as opposed to what the picture is about. It is common to use 1-3 hashtags on the picture and then to comment on the picture with more hashtags. Once again you should do research to determine which hashtags to use. It is also good to choose popular hashtags that are searched often. You can even encourage your customers to use a specific hashtag that you could monitor and even incorporate a contest. To learn more how to use Instagram to host contests, check out this article.
#3 Integrate Instagram with Facebook and Twitter
It is very important to integrate all your social platforms so that your customers can find you. Cross-link all your images and video on Instagram with your Facebook and Twitter profiles. The best way to cultivate a following is to integrate all your social media. Using the same name on Instagram as your Twitter handle is helpful when customers are searching for your company.
Instagram is a relatively new app and has a lot of potential for digital marketers. It is important to remember to blend into the environment you are in. Make sure what you are posting is consistent to the purpose of Instagram. Marketing on Instagram is not about interrupting your customers with a sales pitch, but about creating interesting and relevant content your customers will want to interact with. How are you using Instagram? Or, how do you see Instagram being used by businesses? I would love to hear from you, please comment below!