According to Pew Research Center, 56% of Americans own smart phones. 29% of cell owners describe their cell phone as “something they can’t imagine living without.” As of May 2013, 63% of adult cell owners use their phones to go online and of those cell internet users 34% go online primarily on their phones and not on other devices such as desktop or laptop computers. I honestly wasn’t that surprised by these statistics when I began to think about how I use my own smart phone and how I see people around me using theirs. We live in a world where an infinite amount of information is literally at our fingertips. The key innovation of mobile marketing is the fact that a person’s cell phone is always on them. Marketers now can reach their consumers 24/7.
The world of mobile marketing is brand new and like most digital marketing is still being experimented with. As marketers, we need to keep asking questions. How does our target audience use their mobile devices? Why do they pick up their phones? How can we reach them in the ways they are already using their cell phones? These are important questions and are helpful when developing a mobile marketing strategy.
A recent study predicts that mobile sales will account for 15% of all retail ecommerce. That is a significant amount and cannot be ignored. The most important step to mobile marketing is making your site mobile friendly. Your site must display content quickly and be optimized for viewing on smaller screens. Because the screens are so small, you must display the most crucial content. People are paying for the data they are using to access your site; they want to find what they are looking for quickly and efficiently. Not only do you want to have a good mobile presence of your company’s site, you also want to be present on mobile social media and apps. I will highlight four ways to boost your mobile presence and go in depth with each of these avenues in future posts. Facebook, Twitter, Instagram and maybe creating your own app are the best places to start your marketing mobile strategy.
The world of mobile marketing is exciting and constantly changing. In order to be effective marketers, we need to reach the consumers where they are at. And, as survey results prove, people are on their mobile phones.