In my digital marketing class, we were given an assignment to develop a marketing strategy that would use QR codes at a college fair. My team choose to make an infographic. Our target was high school juniors and seniors and their parents. There were a lot of great ideas flowing in the classroom from giving away free gum packets with a QR code on the packet to holding social media contests by scanning QR codes on the floor. My partner and I came up with an infographic. The idea was to have the QR code on a poster or banner near Grove City College’s booth and have a call to action. “Scan here for an infographic! Grove City College in 10 Seconds!” Then, prospective students or parents could scan the code and be directed to our infographic. As I have been learning and reading about the importance of content marketing, I thought we could provide valuable content to our customers in a fun and engaging way.
The point of an infographic is to relay lots of information quickly in an easily understood way. Lyn Peyok on Dowitcher Designs says,
“As information in our daily lives has increased, attention spans have decreased. Publishers have responded with eye-catching graphics that serve a dual purpose: to draw readers in and to summarize data points quickly.”
As humans, we are visually oriented. Pictures and graphics help us understand information quickly. Infographics are great for your website as they are easily sharable and engage your visitors and customers.
This project of creating an infographic was enjoyable and opened my eyes to the unlimited creative possibilities in building an infographic. There are so many different ways you can explain data and ideas. So, take a look at my attempt at a start of an infographic and please leave any ideas or suggestions in the comments!
P.S. Interested in infographics? Head over to Pinterest and search infographics! So many neat ones! Also, I made this infographic from a template from Hubspot. It’s a free download, so go check it out!