The Beauty of Infographics

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In my digital marketing class, we were given an assignment to develop a marketing strategy that would use QR codes at a college fair.  My team choose to make an infographic.  Our target was high school juniors and seniors and their parents.  There were a lot of great ideas flowing in the classroom from giving away free gum packets with a QR code on the packet to holding social media contests by scanning QR codes on the floor.  My partner and I came up with an infographic.  The idea was to have the QR code on a poster or banner near Grove City College’s booth and have a call to action. “Scan here for an infographic!  Grove City College in 10 Seconds!”  Then, prospective students or parents could scan the code and be directed to our infographic.  As I have been learning and reading about the importance of content marketing, I thought we could provide valuable content to our customers in a fun and engaging way.

The point of an infographic is to relay lots of information quickly in an easily understood way.  Lyn Peyok on Dowitcher Designs says,

“As information in our daily lives has increased, attention spans have decreased.  Publishers have responded with eye-catching graphics that serve a dual purpose: to draw readers in and to summarize data points quickly.” 

As humans, we are visually oriented.  Pictures and graphics help us understand information quickly.  Infographics are great for your website as they are easily sharable and engage your visitors and customers.

This project of creating an infographic was enjoyable and opened my eyes to the unlimited creative possibilities in building an infographic.  There are so many different ways you can explain data and ideas.  So, take a look at my attempt at a start of an infographic and please leave any ideas or suggestions in the comments!


P.S. Interested in infographics?  Head over to Pinterest and search infographics!  So many neat ones!  Also, I made this infographic from a template from Hubspot.  It’s a free download, so go check it out!


8 Responses to The Beauty of Infographics

  1. Bryson Edmonds November 15, 2013 at 7:06 pm #

    I really like this idea and think it is something that could be very useful. The infographic looks great and I feel it conveys information that perspective students would value. Very clean looking and quick to read through. Great work!

  2. Ryan Malenke November 17, 2013 at 11:08 pm #

    You nailed it about infographics. The example infographic is fantastic. So simple, yet has tons of information on it! I would definitely want to see this type of stuff if I was looking at a college or company. The information here is not trying to be hidden and it is all in one spot, that is why it is so great! This was the most refined product that was presented. Excellent idea!

  3. Jared Matthews November 18, 2013 at 12:25 am #

    I really like the infogrpahic. What I like the most about it is that you where able to provide lots of good content in a small space. This would be very helpful to a prospective high school student who is already being bombarded with other information from multiple schools. It would allow them to get quality information in an efficent manner. Great idea!

  4. Sarah Stites November 21, 2013 at 7:57 pm #

    Megan, I loved your infographic in class, and what I further love is that you don’t have to be particularly skilled in art or design programs to make them! I never thought that I could present information visually in a way that would be more appealing than just stating it outright, but it’s great to know that there are easy templates out there to help me along. Thanks for the inspiration!

  5. Kaylee Reed November 24, 2013 at 3:52 pm #

    Megan, I may be a little biased but I LOVE your info graphic. The only changes I think could have been done is either adding more information or getting rid of the awkward white space on the bottom. Other than that your ‘team’ did a great job!

  6. Connie Heldman November 27, 2013 at 9:45 pm #

    Good Job Megan! I have been using QR codes with Infographics in my real estate business for the last couple of years with great results. I am so glad to see you are going into marketing and doing so well. Hope to see you soon!

    • Megan Cotterman November 27, 2013 at 11:22 pm #

      Thanks for reading Connie! It’s great to hear you are using infographics with good results. I think they are great and have a lot of potential in marketing!

  7. Tom Kocur November 30, 2013 at 1:09 am #

    This is a great post. The uses for infogrpahics are endless. The way you presented using them in your presentation in class was awesome. It is neat, and simple to read which is something marketers put so much effort into. Nice work.

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