If you have been thinking about digital marketing and have even ventured onto a few social media sites, most likely you have come across YouTube and asked the question, should I have a YouTube channel? My answer, probably. Sure, it is not as well-known as Twitter and Facebook, but that doesn’t mean it is any less effective. Of course, as with the use of any other social media, you must ask yourself if YouTube aligns with your company, your content, and your goals.
YouTube is a really important tool for social media advertising as it can increase your web traffic and improve your overall online reputation and brand. People go onto YouTube to watch and share videos, and not necessarily videos of products or services. Good digital marketers will recognize the intent of YouTube and work within it, creating content that users will want to watch, content that will inform and entertain. It’s not just a matter of creating a YouTube channel and posting whatever videos you have lying around on it. Create content that will entertain your customers and leave them with a positive impression of your company.
YouTube videos also increase SEO. When a user searches for word or a string of words, search engines use complex algorithms to determine what results come up. Sites with video content are ranked higher in search engine results than sites without video. So having video in addition to words and pictures will only help your SEO.
Another reason for creating a YouTube channel is that videos are more likely to be “shared” than text or a picture. YouTube makes it easy to share videos onto other social networking sites. Did you know more than 500 years of YouTube videos are watched every day on Facebook? And over 700 YouTube videos are shared on Twitter each minute? Over 100 million take social action on YouTube every day whether that is commenting, sharing, liking.
YouTube is the third most visited site next to Google and Facebook. YouTube is overlooked by many companies, but it really is the most frequented search engine next to Google. So, if you aren’t on YouTube, ask yourself why.